“Live Right” a Bupa Arabia event promoting a healthy


  • Bupa Arabia hosted ‘Live Right’ consciousness system in Jeddah on July 21-22.
  • Ali Sheneamer: ‘Live Right’ method aims to positively impact the wellbeing and nicely-staying of Saudi residents and citizens in line with the Vision 2030 objectives.

Jeddah: Bupa Arabia for Cooperative Insurance plan hosted a 1st-of-its-type health and fitness awareness software event, which is generally distinctive for members only, in Jeddah on July 21-22, for the public. The company’s freshly released “Live Right” well being awareness system – with gatherings to be held across the Kingdom – the initially of which was held in Jeddah’s Leylaty Corridor, aims to endorse a balanced lifestyle amongst the citizens and residents of Saudi Arabia in line with the Eyesight 2030 objectives of improving the quality of daily life of customers of modern society and enabling them to direct much healthier lives.

The boost in health hazards globally has put a renewed concentrate on the function of awareness campaigns that assistance educate and advise the community about various well being difficulties. In truth, a population’s effectively-currently being is one particular of the criteria set by worldwide corporations to identify the general social welfare, wellbeing and security of societies. Consequently, it has grow to be a strategic goal that international locations, corporations and persons seek out to attain.

Bupa Arabia’s newest initiative is in line with its groundbreaking purpose as the foremost wellbeing insurance policy firm in the Kingdom as well as its efforts to realize the well-getting of Saudi society.

Strengthening Top quality of Everyday living

Saudi Arabia has positioned fantastic significance on increasing the high quality of existence of its citizens and inhabitants, naming it as just one of the objectives of Vision 2030. The High quality of Daily life software, released in 2018, endeavors to strengthen the person and his family’s high quality of existence by building the vital surroundings to establish and aid new much healthier life-style possibilities.

In addition to the High quality of Everyday living system, the Wellbeing Sector Transformation Program, also portion of the Kingdom’s Eyesight 2030, aims to make certain continued growth of health care and preventive overall health services in the Kingdom as a suggests of acquiring the well-being of culture and improving upon the excellent of life.

Advertising Wellness Awareness

Ali Sheneamer, Main Company Development Officer at Bupa Arabia, mentioned the marketing campaign aims to encourage nutritious habits by way of engaging academic and training periods that go over a wide vary of health matters. The function also integrated various interactive, sporting activities, wellbeing and recreational things to do that households participated in. Specialists and medical practitioners were accessible on-floor to reply the issues of the attendees and deliver glucose and blood pressure checks, as nicely as optical, dental, nutritional and common checkups. The party also involved a health lounge place and an amusement corner for kids.

“The ‘Live Right’ program is based on 5 pillars, which include: Well being Lounge, Health and fitness, Prevention, Psychological Nicely-becoming, and Pounds Management,” added Sheneamer.