Gold Bond Introduces “My Scar My Story” Campaign with

BRIDGEWATER, N.J., July 21, 2022 /PRNewswire/ — As tradition pushes back again on out-of-date elegance benchmarks and filtered perfection, it’s building space for a movement that places genuine skin on screen. Each and every day our skin is put to the take a look at, and over time it gets an intricate canvas that tells our life’s stories – tales that are worthy of sharing. 

Experience the interactive Multichannel News Launch listed here: campaign-vanessa-morgan/

Which is why, as portion of Gold Bond’s mission to champion healthier, true skin, the brand has partnered with Riverdale actress Vanessa Morgan to start “My Scar My Story,” a marketing campaign that empowers individuals almost everywhere to embrace their scars and rejoice the tales explained to on their skin.

Vanessa Morgan Celebrates True Skin with Gold Bond
Vanessa assisted Gold Bond launch the “My Scar My Story” marketing campaign by sharing her most significant skin story – the C-area scar from the beginning of her son, River – through IG Reside (@VanessaMorgan) while acquiring a meaningful tattoo to commemorate her scar, created by tattoo artist, Noah Lee (@_n.a.l.).

“I gave beginning to my son, River, in 2021 by way of C-portion, and the resulting scar tells the tale of this pivotal moment in my lifestyle, said Morgan of the importance guiding her new tattoo. “To honor my most essential scar story, I am thrilled to husband or wife with Gold Bond to commemorate the happiest day of my daily life with a tattoo, subsequent to my scar, of the word ‘Kintsugi.’ Kintsugi is the Japanese artwork of putting broken pottery back alongside one another with a specific lacquer, normally dusted or mixed with gold, silver or platinum, to build gorgeous seams in the cracks. I’ve personally generally admired what I have interpreted as the strategy guiding Kintsugi – created on the strategy that, in embracing imperfections, you can develop an even stronger, extra lovely piece of artwork out of a little something after broken – and I’ve decided on that to symbolize my perception that my system is a lot more attractive now, with this scar, than it ever was prior to.”

Gold Bond and Vanessa are also empowering other folks to embrace their serious pores and skin and become part of the “My Scar My Tale” motion by sharing their scar stories on their social media channels with #MyScarStory, tagging @goldbond.

Vanessa’s Genuine Pores and skin Wellness Strategies
In addition to telling the touching tale of her current C-area and giving supporters a front row seat to the development of her new tattoo, Vanessa also shared guidelines on how she retains her skin wanting and sensation balanced working day-to-working day.

She did that to empower her fans to really feel self-confident in their real skin, sharing, “I want my skin to glance and feel balanced so I feel confident and can concentrate on what really matters: living my genuine life and inspiring others to do the identical.”

Morgan ongoing, “by this partnership with Gold Bond, I want to stimulate folks to honor the tales their pores and skin tells – and aid them come across their possess program for pores and skin that seems and feels wholesome, letting them to experience self-assured in their skin so they can aim on what really matters: dwelling their reliable lives.”

So that everyone can continue to keep their skin balanced though celebrating their scar with a long lasting tattoo, Vanessa’s tattoo artist, Noah Lee, shared his tips for publish-tattoo care*, which includes the application of therapeutic ointments and moisturizers:

  • Right after bandage removing, I suggest a therapeutic ointment, this sort of as Gold Bond® Innovative Therapeutic Ointment, to defend pores and skin and preserve the tattooed pores and skin moist.
  • Right after the tattooed skin has healed, I like a light-weight, fragrance-free lotion, like Gold Bond® Pure Moisture Each day Overall body & Face Lotion to keep on to maintain skin moisturized and nourished.
  • Both equally of the previously mentioned products and solutions have been examined by dermatologists and are hypoallergenic – on the other hand, people today with particularly delicate skin ought to consult with a overall health care specialist.

“I am an avid consumer of Gold Bond, especially Gold Bond® Advanced Healing Skin Protectant Ointment to immediately soothe and relieve my pores and skin when it can be dry or cracked – as very well as the Gold Bond® Healing Hydrating Lotion for rapid hydration, which is a section of my routine for significantly healthier seeking pores and skin,” mentioned Morgan.

About Gold Bond® Medicated State-of-the-art Healing Ointment
Gold Bond® Medicated Advanced Healing Pores and skin Protectant Ointment is clinically demonstrated to restore balanced skin and also gives 24-hour moisturization. The substantial-general performance system safeguards, hydrates and restores pores and skin. For dry, cracked pores and skin. Free of preservatives, dyes, and fragrances.

Critical Components: White Petrolatum • Shea Butter • Ceramides

Out there in 1.75oz, 7oz • commencing at $4.97

About Gold Bond® Pure Dampness Everyday Overall body & Deal with Lotion
Gold Bond® Pure Dampness Day by day Human body & Confront Lotion is an ultra-lightweight lotion clinically proven to produce 24-hour hydration from a rapid-absorbing method with 7 moisturizers and 3 vitamins – in addition hyaluronic acid and normally sourced grapeseed oil. Skin doctor-analyzed, hypoallergenic, and free of charge of parabens, dyes, and fragrances.

Crucial Elements: Hyaluronic Acid • Naturally Sourced Grapeseed Oil • Niacinamide • Ceramides 

Readily available in 5.5oz, 14oz, 20oz • starting off at $4.97

About Gold Bond® Healing Hydrating Product & System Lotion
Gold Bond® Healing Hydrating Cream & Body Lotion moisturizes, heals, and smooths dry pores and skin. It is packed with 7 essential moisturizers and 3 nourishing nutritional vitamins – like Vitamin A, Vitamin C, Vitamin E and aloe – that aids boost the look of pores and skin and prevent dampness reduction. Speedy-absorbing, non-greasy components offers speedy hydration that lasts all working day. Dermatologist-tested and hypoallergenic.

Important Elements: Vitamin A • Vitamin C • Vitamin E • Aloe

Out there in 5.5 oz, 6.8 oz (product) 14 oz, 16.8 oz, 20 oz (lotion) • commencing at $4.97

About Gold Bond’s “My Scar My Story” Marketing campaign
Vanessa’s tale is just a person of lots of pores and skin stories value hearing. Become a portion of the My Scar My Tale movement by sharing your scar story with #MyScarStory and tag @goldbond to empower some others to embrace their true pores and skin and sign up for the conversation. 

About Gold Bond
As you stretch, your pores and skin stretches with you — it bends, bruises, chafes, and cracks. So, Gold Bond® delivers large overall performance skincare for serious existence and actual skin – skin in motion, pores and skin in action, pores and skin prepared to dwell. Skin is your winner. A single that must never ever settle for silver.

From the starting, Gold Bond® products have been about caring, bettering, and nourishing skin – starting with Gold Bond® Medicated Powder which was launched in 1908. Considering that then, Gold Bond® has developed into a current market-foremost skincare brand. Our household of products incorporates body lotions and lotions, our popular overall body powders, foot lotions and creams, and to start with aid therapies. We are impressive leaders with solutions for aging pores and skin, cracked pores and skin, everyday hydration, and specialty skincare requires like eczema prone pores and skin.

Our solutions are concentrated on assisting folks reside dynamic, varied, and active lives.  And each year we launch a lot more revolutionary merchandise, so extra people can get much more satisfaction out of living in their individual pores and skin. So, winner your pores and skin with Gold Bond®.

* Though Gold Bond solutions are clinically analyzed for efficacy and safety, they have not been precisely examined on tattooed skin.

Diana Torres-Bixby, Salutem
[email protected]

Resource Gold Bond