CVS Pharmacy launches new elevated skin care beauty format

Pores and skin Treatment Heart introduces new status brands to mass magnificence retail connects buyers to innovative, customized skin overall health methods with superior diagnostic equipment, experiential instruction and more

CVS Pharmacy is piloting a new Pores and skin Treatment Heart structure, launching in three CVS destinations, featuring a wholly owned “shop-in-shop” magnificence experience to provide enhanced obtain to skin health and fitness innovations.

“With the results of our BeautyIRL store formats, we’re creating a transfer to give new health-concentrated, modern offerings with our Skin Care Heart, an elevated in-retail outlet working experience designed to enable consumers navigate own pores and skin health methods,” said Andrea Harrison, VP of Merchandising, Elegance & Own Treatment at CVS Health. “We have a verified potential to influence the business and we’ll continue on to increase that impression by way of customized activities and purpose-led commitments that encourage rely on, discovery, self-expression and self confidence in our prospects.”

Developing on the good results of CVS Pharmacy’s BeautyIRL experiential shop format, Pores and skin Care Centre was made to support consumers address particular person skin requires with applications, education and merchandise formerly uncovered only in prestige natural beauty retail — together with clinically established mass skincare manufacturers. Highlights of the new structure include things like:

  • Efficacious status makes like Wander Splendor, Blume, and Volition Attractiveness — all new to CVS.

    • Blume and Volition Beauty are also moving into mass natural beauty retail for the initial time, by direct brand partnerships with CVS Pharmacy.
  • Dermatologist tested and suggested mass current market brand names like Cerave, La Roche-Posay and Vichy.

  • On-site pores and skin diagnostic instruments to help individuals assess their unique demands — and recognize personalized skin options — by leveraging innovative LED technological know-how from SkinScope and ModiFace’s Derm Skin analyzer.

  • Advice from CVS Splendor Consultants — which include licensed estheticians — all educated in diagnostics by L’Oreal experts. 

  • Innovative navigational features, including signage “stories” that emphasize:

    • Instruction all over “beauty from the inside of out” health supplements and natural vitamins
    • Ingredient-based mostly options for concerns like elasticity, zits scarring, puffiness and far more
    • Skin doctor examined and encouraged choices
    • Powerful goods that handle the special worries for melanin-rich skin
    • Step-by-move program constructing: cleanse, prep, deal with, moisturize, shield, mask and peel
    • Sunlight treatment to meet the assorted requires, existence, skintones, and tastes of customers
  • In-retail outlet testing activities and custom made sample offerings

  • In-fixture buying by way of cell POS

“We’re delighted to have been selected as a single of the few makes revolutionary CVS’ new Skin Treatment Centre retail concept,” reported Patricia Santos, Founder at Volition Splendor. “If there is a single matter that we have acquired about retail from the COVID pandemic, it’s that people want to shop prestige magnificence in effortless retail areas exactly where they previously store. The CVS Skin Care Heart gives Volition Beauty adjacencies with skin doctor analyzed and advised brand names that serve to reinforce the scientific efficiency of our formulas.” This news builds on CVS Pharmacy’s extensive monitor file of top the market with overall health-pushed moves in splendor:

Additionally, CVS Pharmacy has eliminated pores and skin care products with an SPF under 15 from its shelves and, through its Tested to be Trusted program, requires 3rd-get together tests of all vitamins and dietary supplements bought in CVS suppliers and on CVS.com. In 2018, CVS also launched its BeautyIRL shop thought, a really interactive format created to provide a far more inspiring, interactive in-store experience.

As portion of its ongoing mission to supply personalised and custom made health and fitness and wellness solutions to its buyers, CVS Pharmacy has also introduced a pilot program with individualized digital manufacturer experience know-how firm, Revieve, to provide skin diagnostic and make-up digital try out-on ordeals. This pilot will start in all 600 CVS Beauty Provider Retailers, which element a fleet of really-skilled Splendor Product sales Consultants whose awareness and encounter extends beyond developments into private treatment, bridging the link among elegance, health and wellness. The digital knowledge will switch the existing actual physical tester application as a single of the lots of methods CVS delivers its shoppers to make self-assured, knowledgeable acquiring selections.

The Pores and skin Care Centre format is now in decide on CVS Pharmacy places in New York, NY Woodland Hills, CA and Walnut Creek, CA.